iPad and Free Agents

Researching marketing and advertising companies via the thing they call the internet, I came across a company called Material Group. Couple clicks and boom…came across some awesome campaigns, thought I’d share this one in particle.

Via the website:

“When arguably the best class of free agents in the history of the NBA hit the market, the Chicago Bulls left nothing to chance. Considering every point of interaction when making a case for the team and the city of Chicago, they chose the iPad as a unique device to communicate a personal and customized message for each of the target free agents.

Material Group was selected to lead and develop the experience from wireframes through design and development as well as deployment. Each iPad was crafted especially for the selected player and customized with specific content and media. The look and feel was modern, aggressive and inspired by the Bulls iconic history.”

I wonder if Reinsdorf literally just handed each person an iPad and said check this out, cause that would be awesome.


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